Netflix, Weight Loss, and My Social Media Journey
The Power of Experimentation
My Not-So-Glamorous Start on Social Media
I’m not gonna pretend I was some kind of social media savant. I wasn’t. In fact, when I first started posting online, I had no clue what I was doing. I just knew one thing — I had something to say. And I believed somebody out there might need to hear it.
So I started with blog posts. I put together what I hoped were thoughtful, helpful, well-researched pieces — and I still write them weekly. But eventually, I realized I needed to show up differently. I got in front of the camera. I started making videos for TikTok, Instagram, YouTube, you name it. And let me tell you — that first video? Butterflies. Sweaty palms. Major second-guessing.
But I pressed publish anyway.
Some videos flopped. Some hit. But I kept experimenting — and slowly, I started to find my rhythm. Some of you are already showing up online, and maybe you know exactly what I’m talking about. That little voice that says, “Is this gonna work?” You won’t always know — and that’s where this strategy comes in.
Treat Your Goals Like Experiments
You want to make progress? Then you’ve got to start treating your work, your habits, and your routines like experiments.
Here’s the truth: we don’t always know what’s going to work. And that’s okay.
Think of it like this: if you wanted to lose weight, and your plan was to hit the gym for an hour five days a week, that might sound great on paper. But what if week two hits and life gets chaotic? What if you only make it once in week three?
Most people give up. But an experimenter? An experimenter learns. They say, “That didn’t work — let’s tweak it.”
You scale back. You try 30 minutes, three times a week. That goes better. Now you’ve got a system you can build on. That’s experimentation. That’s growth.
This is the approach I want you to take:
- Start small.
- Take low-risk action.
- Learn from what doesn’t work.
- Keep iterating.
That’s how real, sustainable progress is made.
Netflix Didn’t Start as Netflix
Let’s talk about one of my favorite stories of experimentation: Netflix.
Today, they’re one of the biggest streaming platforms on the planet. But they didn’t start there. Nope. Netflix started as a mail-order DVD rental service. Remember DVDs? If not, just know they were shiny little discs we used to watch movies on.
Streaming wasn’t even a thing yet. But the founders saw the shift coming. So they tried something new. They experimented. And when it worked? They leaned all the way in — first into streaming, then into original content. Now they’re an entertainment powerhouse.
They didn’t wait until it was safe. They tried something. They watched what worked. And they iterated.
So here’s my question to you:
How are you going to experiment this week?
What’s one thing you’ve been afraid to try that could just be the key to your next breakthrough?
Try it. Learn from it. And iterate.
Because the people who make the most progress aren’t always the ones with the perfect plan — they’re the ones willing to try something new.